The Wires 100 celebrates the brands redefining fashion, beauty, and pet care.
Honoring the brands and innovators shaping the next era of fashion, beauty and pet care products. The Wires 100 will present 33 fashion awards, 33 beauty awards and 33 pet care awards, and one Founder of the Year award.
From shifting consumer expectations to new models of growth and influence, The Wires 100 spotlights the iconic brands and forward-thinking leaders across FashWire, GlossWire, and PawWire who are setting the pace for what comes next.
ARE YOU A BRAND?
Submit Entries By: JUN 30 | 11:59 PST
Submit Entries: April 15 – June 30
Entries close at 11:59 PM PST. Right down to The Wire.
Finalists will be revealed on September 3, 2026.Winners will be celebrated at The Wires 100 Gala on December 1, 2026.
Netflix Selling Sunset
Kirke Ventures
Scent Marketing
Fierce Entertainment
Christine Keeley Studio
Hollen Partners
Board Advisor & Strategic Investor
Honest AF Show Host
Salt & Ruttner
Coresight Research
RTMNexus
Informa Markets
Snap, Inc.
Retail Women in Tech
Gifting Brands
Lush Decor
Humanetics
BeautyMatter
PVBLIC Foundation
The Fashion Tech Exec
JOOR
buddi
Informa Markets, Cosmoprof North America
Neiman Marcus Group
Tori Richards
JPSearch
Celebrity Make Up Artist
First Insight
LIM College
Pawter Pets
Fashion Institute of Technology
BeReal.
Board Advisor & Startup Investor
Perfect Corp.
These awards are exclusively open to brands featured on FashWire, GlossWire, and PawWire, a curated network of emerging and established brands shaping the future of fashion, beauty, and pet.
Judging will focus on performance and progress over the past 12 months, recognizing brands that are not only growing but defining what’s next in their category.
Entries will be evaluated across five core pillars:
InnovationBreakthrough thinking across product, positioning, or business model that signals forward momentum.
Creative DirectionA distinct and compelling point of view expressed through brand identity, storytelling, and campaign execution.
Consumer RelevanceThe ability to connect with audiences in a meaningful, authentic, and lasting way.
Business PerformanceClear, measurable outcomes such as revenue, growth, engagement, or other key indicators of traction and success.
Cultural & Category ImpactInfluence within the brand’s space and its role in shaping broader industry conversation.
All entries must be supported by credible, data-backed evidence. This may include performance metrics, defined KPIs, campaign assets, or direct links to live work and brand platforms.
Submissions will also be reviewed for clarity, structure, and overall quality of storytelling. The strongest entries will pair substance with a well-crafted narrative.
Each submission will be reviewed independently by a panel of industry judges.
Judges will score entries across each evaluation pillar. Scores will be aggregated and averaged per category. Final scores will be calculated to determine overall rankings
Top-performing brands will be shortlisted, with category leaders recognized as winners.
All submitted materials are treated as confidential and will only be accessed by the judging panel, each of whom is bound by a non-disclosure agreement.
Select winning entries may be featured as part of post-award editorial or industry highlights. Any use of brand materials will be subject to prior approval.
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